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Behavioral Diginomics

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Saved by Fabio Pereira
on October 24, 2015 at 3:03:36 am

Behavioral Diginomics (or Digital Nudge)

The irrational human side of digital

book by Fabio Pereira


Options for Sub Titles:

  • Bridging the gap between Behavioral Economics and Digital
  • What Mark Zuckerberg can learn from Dan Ariely
  • The brain science behind our digital world
  • The forces behind how we behave and make decisions in a digital world
  • Applied learnings from Nudge, Sway, Click and Predictably Irrational to the Digital Revolution


Questions that the book will answer:

  • What’s different for good and bad about human behaviour when we’re in the digital world and what we can do about it?
  • What does brain science say about stereotype and how does it impact us when we’re scrolling our facebook timeline?
  • The commercial digital world around us wants our money, time, and attention, what can we do about this? 
  • How can I be more impactful and influence more on digital platforms?
  • How three simple design principles from behavioral economics helped people eat more healthy food?
  • How can scientists observe 257 thousand people and learn about their behavior?
  • How can behavioral science help people and designers make self-beneficial choices and understand the implications of their decisions?



Chapter 1: The human side of a digital world

In this chapter: 

  • Current state and growth predictions for the digital revolution
  • How to draw on cutting-edge research from the fields of social psychology and behavioral economics which influence the digital world
  • Introducing the importance of bridging this gap between Behavioral Economics and Digital 

A sneak peak:

The world has 7-8 billion people and 3 billion of them are internet users. On average every day there are 4.5 billion likes on facebook. Over 5 million smartphones are sold every day. I speak to my mom on whatsapp, we're 15 thousand km apart, she lives in Brazil and I live in Australia. My most recent team at work was distributed across 3 countries with 4 different timezones, you might be thinking it was a huge team, but not really, it was a small team of 17 people.  


We use digital devices to make decisions everyday, what route to take when driving, what restaurant we'll eat, what should we do on the weekend. We have these new tools and devices, yet so much of how we're influenced by them remains our pre-historic wiring, we're all humans after all. Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Behavioral Diginomics reveals forces that influence everyone’s behavior...





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